If you use packaging to ship products to customers and you don’t use custom boxes, then you could be missing out on a simple, yet effective, way of marketing your business.
Marketing Opportunity
More consumers are choosing to buy goods via the internet and this has resulted in a dramatic increase in the number of parcels that are being delivered every day.
Consumers see packaging all around them and it is an ideal marketing mechanism that is both cost effective and practical. For example, they could see an item being delivered to a neighbour or be at work when a colleague receives a parcel sent to them. All of these marketing opportunities could be missed if you don’t have a unique, branded form of packaging.
With custom packaging you have the opportunity to drive more customers to your online store, as they will recognise the branding from the boxes. Packaging that is unique and stands out is far more likely to be memorable than that from companies which simply use plain brown boxes.
Reduce Waste
Not only will custom packaging help with your marketing endeavours; it will also minimise wastage, by ensuring that precisely the right type of box is used for each individual product.
It’s not efficient to use a large box, for example, to transport a small item and with your custom packaging you can choose the particular sizes that you use most often. This will also enhance the safety of the items, as they won’t be able to move around in the box, reducing breakages and ensuring that the goods arrive with the customer in the right condition.
At TriPak we can supply a variety of custom and bespoke boxes for a wide range of uses. They can be manufactured to your precise requirements, so that they are the exact style, size and quality you need. They can come in a choice of colours to match your branding.