The past few years have seen different trends that are transforming packaging products & solutions. These trends respond to changes in consumer buying habits and it is essential to go with the trends to enjoy certain benefits in 2020. Several trends dominated in 2019 including smart packaging and the use of eco-friendly packaging materials. The future is here and more innovative trends are taking root. Here are the top packaging trends for 2020.
Smart Packaging
The idea of smart packaging came up a few years ago, but it is likely to dominate in 2020. As technological advancements evolve, new applications are enhancing the packaging of every product, from kids’ toys to electronics and foodstuffs.
Technologies like RFID tech and QR codes are enhancing product tracking capabilities while augmented reality and gamification change how customers interact with products. Traditional packaging materials will be combined with digital technologies to highlight the uniqueness and benefits of a product on the packaging material. New smart packaging innovations are also likely to come up.
Eco-Friendly Materials
The demand for sustainable packaging supplies will increase in 2020. As climate change awareness campaigns intensify, more people see the need to adopt environmentally-friendly packaging options.
Programmes focusing on reusing, recycling, and minimising waste packaging materials will boom in 2020. More companies will invest in sustainable packaging technologies and use safe packaging supplies such as plant-based packing products & solutions.
Ocean cleanup programmes will provide waste materials that could be reused or recycled to create more packaging supplies.
Minimalist Packaging
Going into 2020, most manufacturers of consumer products will focus on minimising the packaging material to reduce the impact on the environment. Some brands are also likely to reduce the branding content on the packaging material to make it clear, simple and easy to digest.
Different companies use minimalist packaging to satisfy the demand for eco-friendly and straightforward packaging. The trend cuts across cheap, vintage and luxury products that are designed for consumers who take the effects of pollution seriously.
Vintage Packaging
Despite advancements in technology, consumers still appreciate simple packaging materials that they used during their formative years. The manufacturers are slowly adopting vintage packaging media forms to drive nostalgic experiences of the olden days.
In 2020, you are likely to see vintage patterns, colours and aesthetics in modern packaging supplies. The power of this trend lies in the ability of the vintage packaging to draw emotions and win the heart of both the young and old consumers.
Evolution of Ecommerce Packaging
Ecommerce is here to stay and it is driving the demand for durable protective packaging materials. Online merchants and consumers want packaging supplies that protect the products during shipping and conserve the environment. Online stores have to strike a balance between the quality and sustainability of the packaging materials.
We Are Packaging Specialists
At Tripak, we are ahead of the game when it comes to creating packaging products & solutions. We have over 30 years of experience in providing packaging solutions across the UK and beyond. We pay attention to your needs to ensure our packaging solutions are stable and adaptable. Contact us today for all your packaging needs.