It is an undeniable fact that packaging has a huge influence on customer behaviour. Several aspects of packaging such as the shape, design, colour and customisation play an important role in impressing customers, retaining them and increasing your sales.

When your customers receive your shipment, even before they begin using your products, the brand experience and brand association begin with the product packaging. When a customer receives a perfectly packed shipment, it conveys the message that you care for your customers' safety.

If you are still not using printed packaging tapes, here are the top reasons to do so.

Traceability

Customised printed tapes can help improve traceability, especially for food products. With printed tapes, you can include your EC number on your shipments, helping with supplier and batch identification, thereby improving traceability.

Professionalism

First impressions are lasting. With customised tapes, you get to display your brand, while delivering a good impression when the package arrives. It shows that you pay attention to detail and that you care. This helps build confidence in your brand and your products.

Security

Once your product leaves the site, you have no control over who handles your goods. So how do you keep your products safe and secure against theft and pilferage? That's where customised printed tapes come into the picture. Printed tapes that are broken or resealed can be easily identified.

Identification

Printed tape can help identify the contents of a package easily so that they can be handled and stored as necessary. For example, standard printed tapes such as 'Quarantine' or 'QC Hold' can help identify goods in your warehouse, minimising confusion.

Lower Packaging Cost

If you are not using bespoke printed tapes, you will have to get your packaging boxes printed, which can be expensive. Moreover, if you are not holding a lot of stock, custom tapes offer the ideal solution. Simply use plain cartons and use the printed tapes for safe packaging as well as branding. This is a cost-effective solution.

In the long run, this strategy can help reduce your packaging costs dramatically.

Special Instructions

You can use printed tapes with messages like 'this way up', 'fragile' and 'handle with care" to make sure the goods are handled appropriately during transit so that they reach your customer in the same condition you sent them in.

Cost-Effective Marketing

Printed tapes are inexpensive and can be easily adapted to suit your marketing strategy. Bespoke packing tape is a great way to promote your brand cost-effectively. In addition to displaying your brand name, you can promote a special offer or your brand messaging. With Tripak, you can buy printed tapes at unmatched prices and make the most of your marketing budget.

Buy High Quality Printed Tapes from Tripak

Here at Tripak, we offer a range of printed tapes to suit your requirements. Our friendly team can help you find the right solution to suit your needs. Contact us today to discuss your requirements. To speak to our team, call 0191 495 0101.